Russ Smith Announces New Partnership with KFC Yum! Center

Louisville, KY (Aug 26, 2024) – The KFC Yum! Center, Louisville's premier sports and entertainment venue, hosted a press conference Monday morning to announce a dynamic new partnership with Mr. & Mrs. Bourbon Company, founded by former University of Louisville basketball star and beloved local icon, Russ Smith and co-founded by Cecy Linzey.

This collaboration marks a new chapter in the KFC Yum! Center’s commitment to offering unparalleled experiences to its fans and patrons. As part of this partnership, Mr. & Mrs. Bourbon will be featured prominently on the venue’s Main Concourse and include exclusive tasting events, signature cocktails, and branded promotions throughout the arena.

Russ Smith, celebrated for his exceptional basketball career and unwavering dedication to the Louisville community, has seamlessly transitioned his passion for excellence from basketball to the world of fine spirits.

"I am incredibly excited to partner with the KFC Yum! Center and bring Mr. & Mrs. Bourbon to the fans who have supported me throughout my career," said Russ Smith. "This partnership is a fantastic way to celebrate our shared commitment to excellence and community. I look forward to seeing fans enjoy our bourbon in such a vibrant and dynamic setting."

Highlights of the Partnership Include:

• Mr. & Mrs. Bourbon Company Bar: Attendees can savor a handpicked selection of bourbons at events throughout the year at a newly branded Mr. and Mrs. Bourbon Company Bar on the Main Concourse.
• Signature Cocktails: The KFC Yum! Center will feature a new menu of bourbon-based cocktails crafted by Mr. & Mrs. Bourbon, available at select bars and concession stands.
• Bourbon-Themed Events: The partnership will include tasting events at premium events hosted at the KFC Yum! Center.

"We are thrilled to welcome Mr. & Mrs. Bourbon Company into the KFC Yum! Center," said Eric Granger, General Manager of the KFC Yum! Center. "Our bourbon partners are integral to our success, and this new addition enhances our ability to provide unique and memorable experiences for our guests.”

The three-year partnership will commence with the opening of the Mr. & Mrs. Bourbon Company Bar on the KFC Yum! Center’s Main Concourse this September. Fans will have the opportunity to experience the bourbon firsthand during any of the upcoming concerts and basketball games at the arena.

Bourbon is deeply embedded in Louisville's cultural fabric, and the KFC Yum! Center has increasingly embraced this heritage with new partnerships since the arena's opening. This collaboration with Mr. & Mrs. Bourbon underscores the venue’s dedication to celebrating and supporting Louisville’s rich bourbon tradition.

As the hospitality partner to KFC! Yum Center, Sodexo Live!’s Regional Vice President Brian Gaskill expressed his enthusiasm for the collaboration, stating, "We are proud to integrate Mr. & Mrs. Bourbon Company into our offerings. This partnership not only enhances our beverage selection but also enriches the overall experience for our guests. We’re excited to work alongside Russ Smith to celebrate Louisville’s bourbon heritage in such a meaningful way for our visitors."

The KFC Yum! Center and Mr. & Mrs. Bourbon Company are committed to enhancing the experience of every visitor and look forward to a successful partnership that celebrates Louisville’s rich heritage and vibrant spirit.