Louisville, KY [November 14, 2016] – Delta Dental and its Making Smiles Happen® campaign will add charging stations to the main concourse of the KFC Yum! Center for guests to utilize during concerts, shows and University of Louisville sporting events.
Additionally, the Making Smiles Happen campaign has created a “Smile Power Lounge” interactive area on the Third Street side of the arena’s main concourse that will feature both charging stations and an interactive social media campaign of #MakingSmilesHappen. Fans are encouraged to take a smiling selfie at the KFC Yum! Center and tag it with #MakingSmilesHappen. These selfies will appear on the digital screens located in the Smile Power Lounge.
“Delta Dental is committed to supporting efforts throughout Kentucky that promote the Commonwealth, enhance our communities, and support our citizens. The KFC Yum! Center touches audiences across the spectrum,” said Tammy York-Day, Delta Dental of Kentucky COO.
“We want to connect with Kentuckians from all walks of life who come through these doors to enjoy exciting, unique experiences. We think our bright Smile Power Lounges will add an extra smile to arena attendees.”
Louisville Arena Sports & Entertainment Properties, Learfield’s local team, has worked closely with Delta Dental as well as KFC Yum! Center General Manager Dennis Petrullo and his AEG facilities staff at the KFC Yum! Center to initiate this partnership.
“We are always looking for ways to improve our patron’s experience while attending events at the KFC Yum! Center,” said Petrullo. “We are excited that our partnership with Delta Dental and its Smile Power Lounge will capture the fun, festive atmosphere at KFC Yum! Center events while also providing an interactive and engaging space for guests to recharge their phones during our events.”
About Delta Dental of Kentucky and Making Smiles Happen®:
Delta Dental of Kentucky is committed to bright smiles and healthy lifestyles for its 700,000 enrollees and the communities we serve. Delta Dental of Kentucky is part of a family of companies that collectively are among the largest, most experienced dental plan administrators in the nation. Our network of providers gives our customers access to high-quality, affordable dental care.
Making Smiles Happen® is Delta Dental of Kentucky’s promise to serve our communities and residents one smile at a time. Aimed with the task of promoting oral health to the citizens of Kentucky, this initiative supports many non-profit partners. Giving back is a core component of our culture at Delta Dental, and Making Smiles Happen enables this support to be given to organizations that champion a better quality of life for citizens throughout our Commonwealth.
About the KFC Yum! Center:
The KFC Yum! Center is Louisville’s newest multi-purpose arena that boasts a total of 721,762 square feet while offering an arena bowl exceeding 22,000 seats and four meeting rooms spanning approximately 34,000 square feet all within walking distance of more than 4,200 hotel rooms in downtown Louisville. It is home to the University of Louisville men’s and women’s basketball programs and is ideal for concerts, conventions, corporate events, family shows, ice shows, wrestling and more. The KFC Yum! Center is a state of the art facility with advance technology capabilities that is owned by the Louisville Arena Authority and managed by AEG Worldwide. For more information, visit www.kfcyumcenter.com.
About Learfield:
Louisville Arena Sports & Entertainment Properties has represented the KFC Yum! Center and overseen its corporate partnerships since before the venue opened. It operates as the local team for Learfield, an industry leader for more than four decades that manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. For more information, visit www.learfieldsports.com.