Beyoncé Invites Concertgoers to BeyGOOD at KFC Yum! Center Show on December 12

Louisville, KY (December 9, 2013) – As part of a partnership with Goodwill Industries International, Beyoncé is inviting fans who are attending her “Mrs. Carter World Tour” show at the KFC Yum! Center to donate clothes to Goodwill for a chance to win upgraded seats at the concert. There are two ways to participate in Goodwill’s #BeyGOOD initiative: Ticketholders are asked to bring donations to a Goodwill donation center and then bring their donation receipts to the concerts or bring clothes to the concert and look for the Goodwill donation bins to deposit their items. The first 100 ticketholders with their donor receipts or donations, who arrive between 7PM and 8PM, receive stickers qualifying for a chance to be upgraded to the BeyStage or BeyHive VIP areas. Two winners will be chosen to receive upgraded seats.  

The donations support Goodwill’s job training and community-based services that reduce unemployment and help people care for themselves and their families. Goodwill collected 27,500 pounds (or 14 tons) of donated clothes and goods through its partnership with Beyoncé this past summer, equating to more than 800 hours of free on-the-job training at Goodwill career centers.

The donated goods will be sold in the communities where they were collected, and the revenue will benefit Goodwill’s employment programs for people with disabilities, disadvantages and other challenges to finding employment. Goodwill provides a variety of training opportunities, including résumé reviews, mock interviews, and sessions on dressing for success, and it provides access to computers, fax machines and phones to meet with potential employers. In addition, Goodwill provides support services so that people have stability both at home and in the workplace. These services include child care, financial education, transportation, youth mentoring and more.

“I am excited to team up once again with Goodwill in supporting their efforts in finding and creating jobs for families in need,” said Beyoncé.

Tickets are still available for the December 12 concert at Livenation.com, Ticketmaster.com and the KFC Yum! Center box office.